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Who We Are

Spotlight Media Relations is a boutique public relations agency specializing in generating high-impact media placements for our clients in consumer and business media. Our current clients include national lifestyle, parenting, health and wellness, beauty, fashion and tech brands as well as on-air experts.

Who We Know

Our staff maintains strong relationships with contacts at key national and local media outlets. Whether it's booking a media tour in the top 20 DMAs or landing a mention on a national morning show, we've done it all. From TODAY to InStyle to Refinery29 and The Wall Street Journal, we've secured tens of thousands of media placements to help our clients build their profiles and businesses.

What We Do

PR Agency and In-House Media Relations Support
In addition to maintaining a roster of our own brand clients, we work behind-the-scenes with dozens of major public relations firms and marketing departments to provide cost-effective media relations support on a retainer or project basis.

Data-Centric Media Coverage
We are known for our ability to think critically and mine our client's data to craft compelling news stories. In short, we don't just pitch - we know how to create news. We can produce data-centric media coverage with minimal time from your in-house data scientists and staff. Give us the numbers, and we'll create the news. From reviewing your data to developing a media strategy with specific angles and pitches to offering it to the media and landing great coverage, we have a proven track record of success. We've secured data-based coverage in USA Today, The Wall Street Journal, Fast Company, Inc., and Entrepreneur among many other national outlets.

Video Content
We are also known for producing online branded video content on behalf of our clients. Whether it be Facebook Live or a compelling instructional video, we frequently work with talent and video producers at major online outlets to create turnkey content in an effort to help build brand awareness for our clients.

Talent
Spotlight Media Relations is also a one-stop shop for talent, as we represent an array of on-air talent as both publicist and agent. We can find projects for talent and talent for projects and book media coverage for all.

We often put together the themes of our multi-branded segments for those who reach out to us looking for specific coverage. Drop us a line with details on specific thematic coverage you're looking for, your top markets and some of your key messages and we'll do our best to book multi-branded segments accordingly.

How We’re Different

As a media relations agency, securing great media coverage for our clients is our primary focus. Because of this, our timeframe between planning and media placement is significantly shorter than most traditional public relations agencies. With strong media contacts already in place, we are poised to start pitching your messages just days after you start working with us.

We view public relations through an editor's eye. We know what catches an editor's attention - and what doesn't. This approach allows us to not only be deliberate and strategic in our media outreach and efforts, but consistently deliver results that not only impress but excite our clients.

With footprints in both Manhattan and the Midwest, we are uniquely positioned to identify cutting edge trends and new products, and simultaneously monitor how the average consumer responds to those trends and products.

 

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